English version
More than 30 years of Norwegian internet history: From dotcom-era auctions and media houses in transformation, to digital innovation across the whole of Norwegian sport through stronger collaboration.
Sturla Frøyland is one of the people who helped build the Norwegian internet. He co-founded and led the technology behind DinSide Auksjon / QXL.no in 1999, spent more than a decade as CTO in the Nordic media group Egmont, and today leads innovation at NIF Digital — the digital arm of the Norwegian Confederation of Sport. His work sits at the intersection of product, data platforms, AI and cross-sector collaboration.
1999–2004
Central to the founding, operations and growth of DinSide Auksjon, which became QXL.no — the place that let anyone in Norway realise the trader's dream from their own living room. Key person in the Nordic and UK expansion, and in navigating the dotcom crash.
2004–2010
Central to launching and scaling some of Norway's largest online services (Klikk.no, Kvinneguiden, Lommelegen, Blogg.no) at the intersection of technology, product and digital business models.
2010–2021
CTO in the Egmont group with leadership across technology, digital product and innovation in the Nordics — from agile transformation to API-driven architectures and product-oriented teams.
2021–now
Leading digital innovation at the Norwegian Confederation of Sport. Modernising the shared infrastructure for 55 sport federations, thousands of clubs and millions of memberships.
The most detailed material — press, talks, articles and CV — lives in Norwegian. For international audiences, LinkedIn is the best starting point.